The problem with most video apps is that they don't allow viewers to have much of a clue about what a video is actually like. Too often, video publishers pick a thumbnail that is misleading or only shows a small bit of what their content is about. That can leave viewers frustrated if they invest the time to actually watch a video. And for publishers, it means lost views.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/fv8Z4oyReBM/
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