Friday, May 17, 2013

CrowdOptic Raises Another $1M To Build Experiences Based On Where Your Phone Is Pointing

ticketek friend spotterCrowdOptic, a startup with technology for identifying where people are pointing their smartphone cameras, has raised another $1 million in funding. When I've spoken to the team in the past, they've emphasized the ways this could be used to create new types of social interactions ? if people are attending a live event and pointing their cameras at the same thing, they can start chatting and sharing content. However, the company's website highlights a number of use cases, including "focus-aware" advertising, analytics, news reporting, social TV (live attendees can provide content to people watching at home), and security.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/f4cx4V8LgqQ/

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